The consumers they need to boost their production. It also helps even the smallest websites and platforms in the market to have a relatively Phone Number Database income. However, it is possible that the greatest beneficiaries of this economic system are neither. This is pointed out by a new PwC Phone Number Database reported by the Financial Times . The analysis would be the first to be carried out from end to end, specifically tracking how the investment made by advertisers in digital advertising moves. The most salient finding is Phone Number Database publishers don't actually get the majority of every dollar spent by bigger-name brands like Unilever .
In fact, at least half stay with intermediaries. The researchers phone number database concluded that following the true supply chain of the digital advertising market is "almost impenetrable." Although countless agents absorb a huge part of the investment of premium brands , most of them are untraceable. And 15 percent of spending, on average, can't be Phone Number Database either. The lack of programmatic transparency is feared to be worse in the “long tail” of small brands. A major problem for the industry Since its inception, the lack of transparency in Phone Number Database and digital advertising has been one of the most important and recurring problems in the marketing industry.
Although TikTok has long been positioned as an attractive platform to reach Generation Z, an external agent was needed to verify its growth. And since 2019, big advertisers like McDonald's and Nestlé were considering using blockchain to improve the environment. Spending on mobile games is on the rise Related Notes What is Phone Number Database advertising? 4 keys in programmatic advertising and why you should consider it in your marketing plan In-app ads would overtake real-time bidding as programmatic advertising leader Notably, this is not the first time that half of digital advertising has been Phone Number Database to be lost to the mysterious market of programmatic advertising.