Make sure all software on your site fax list is working properly at all times. 7. Less emphasis on certain ranking factors Most of Google's recent updates have focused on a few specific changes, especially signals like site speed and mobile friendliness. Naturally, SEO experts have refocused their attention on these areas. Well, when optimizing for Yandex, you don't have to worry so much about these signals. According to Mike Shakin, an SEO expert who excels in promoting websites for the Russian-speaking and English-speaking markets, Advertising Continue reading below Yandex cares less about the factors that have been worrying Google for the past two years, such as social signals, site speed, mobile friendliness, and schema markup. It won't hurt to keep that in mind as well - create responsive websites, optimize page load speeds and keep up with all the latest trends – but it's important to understand that right now they don't seem to play an immediate role in rankings.
Of course, when these ranking factors influence user behavior, you should definitely optimize your website to suit visitor preferences. 8. Commercial Ranking Factors Yandex recently added a new ranking signal called commercial relevance to provide more accurate and quality-biased results for commercial queries. So, while it is true that Yandex puts less emphasis on the ranking factors listed above, these factors are related to other signals: Relevance, TruStability, Usability, User Experience , Design and Quality of Service do affect your ranking. To account for these ranking factors, , detailed, and accurate. Including relevant regional information, gaining backlinks from trusted authorities, and attracting more users will also play an important role in your business relevance.