Driven by the intensive policies of the state, local governments, industry associations, etc., and under the catalysis of various lightning strike events, "forcing" those non-compliant platforms and ill-intentioned capital operators to withdraw, which is not conducive to the healthy development of the industry. is very beneficial. To a certain extent, it is also an effective education process for many platforms and users, which can make the industry develop in a more rational direction. The entire industry of the net bag platform has reached a highly unanimous consensus,
some excellent platforms are gradually left in the business email list market. Select some online loan platforms for horizontal comparison from multiple dimensions, see the following table: 2) Reason for selection A platform that meets the same needs and has the same core functions: Juncai Financial Services; A platform that satisfies the same third-party fund custody platform (Huifu Tianxia): Landmark Finance; Platforms with the same core users, analyze how they attract users from the perspective of "product", "operation" and "user experience",
and learn from the experience platform: Renrenhuo, Tuanhuo.com. 2. Analysis of product target audience Data source: Baidu Index With the help of Baidu Index Tool, using Renrendai and Tuandai (Landmark Finance and Juncai Financial Services are not included) as keywords, and selecting the data from July 2018 to August 2018, we can find: 1) Age composition of target users The most users are in the age group of 30-39, with more than 50%. The characteristics of users in this age group are that they have abundant wealth management funds and seek richer combinations in asset allocation.