Ren cocreates the overall UX writer that affects user impressions So the shortest answer to the question is what does a UX writer do? A writer is responsible for planning and creating content that directly impacts the user experience. Qualified UX writers are becoming more and more popular in the labor market today. Copywriters often apply for such positions. The latter sometimes wonder what it takes to be a great writer. I think weve got a pretty good idea of what they need to know about psychology and UX design principles in addition to great writing skills. How Writing Is Different From Copywriting Writing Is Different From Copywriting But you could go out on a limb and say this is the modernization of it. Traditional copywriting created more than a century ago is understood as writing text that sells; more modern copywriting is understood as writing text primarily for search engine algorithms and copywriting is understood as text that serves people. It is often said that there is no place in good copywriting. Whats important about this content is that its content and concise while good user experience writing means creating shorter and more efficient.
This principle is somewhat related to the previous one. Writing a sentence is much easier if you know what its purpose is. For example when writing a message you can start like this To view an item click on it You can also write effective microcopy faster when you learn as much as possible about the product. Effective writing rules use simple words and dont use fancy words. Decide on popular and easytounderstand verbs eg. If you cant express it in simpler words after writing please think twice. Write in the present active and strongly avoid the past tense future tense passive and transitive. The subjunctive sounds like youre not sure what youre writing on your own site. The passive voice is extremely boring and difficult to read for the recipient. Future and past tenses dont refer to the here and now but here and now you have a chance to win a client. Dont waste using numbers As we mentioned brevity is the key to UX writing Using numbers instead of their verbal equivalents will save some space e.g. inboxes instead of inboxes you have two.