Subtle and will have little effect in the way you rank, some of the changes made by Google are large enough to shake the foundation of local SEO to the core. Here are some of the big changes made by Google in the past few yearsGOOGLE MY BUSINESS This tool actually started out as Google Places, which was part of the Google+ program. brought about the Google+ Local Business. A few years later, we now have Google My Business. For local business owners, this set of tools serves as a one-stop shop where they can look at what is happening in the local landscape, update their business information, make proper use of photos, and receive reviews.
For the local SEO marketer, this tool is a goldmine because it becomes very easy to manage your visibility and boost your rankings if you are paired up against other businesses whose SEO is not as good as yours is. Chief among the tools on this platform is Google analytics, a tool that helps you track the process of USA WhatsApp Number List managing your marketing campaigns in an instant. Google My Business now also provides notifications when someone leaves a review about your business. This allows you to respond quickly and engage with clients more efficiently. Throw in AdWords Express and you are a moving target.
Monitoring campaigns from any point with your smartphone or tablet CAROUSEL This feature was launched in , when Google started using images as a prominent search component. It started at the desktop and the resources were who used high-resolution images received more attention from users and were therefore able to attract more visitors to their site. Later, Google, moving toward its mobile leanings, started inching closer toward mobile-targeted formats, effectively dealing Carousel a deathblow. However, this feature has moved on, with Bing showing a lot of preference to it in the final months of . The three pack which Google.