The sender can have its own name. What is important to know before you start writing a promotional SMS There are rules the violation of which will lead to a decrease in the effectiveness of advertising mailings. So SMS must be sent strictly from to and no more than once a week. Before the start of the mailing get the subscribers consent to receive information if he did not give it advertising SMS will cause the opposite effect to the desired one. Do not write messages longer than characters including spaces. You can meet well if not write more but do not be zealous. What not to write in a promotional SMS At the moment in Russia it is forbidden to advertise alcohol gambling porn weapons fortunetelling services religion explosives tobacco.
Relevant texts and appeals should be excluded from the SMS. More information about all the prohibitions can be found in the law on advertising. What can be written in a promotional SMS Consumer Email List According to the law on advertising you can make mailings on services products promotions discounts contests planned events. Promote the brand or individual services as you see fit but be mindful of the taboo topics above. What does an advertisement consist of. The advertising message has a clear structure that must be followed. Sender name This is the very first thing the recipient will see. Use the name of the product company or standard name like PROMO. Experts recommend betting on unique names.
Main message The text should be concise concise not too long and to the point. Write honestly politely do not go into snobbery refuse criticism. You have seconds to interest the client. If you do not have time he will delete the SMS without reading it to the end. The service should be clear and important and the offer should be professionally drafted. The presence of punctuation and other errors is unacceptable. Sell at the very beginning of the text. Helpful advice. Writing a message in capital letters from beginning to end is bad manners. Highlights are used only for emphasis. Call to action The purpose of an advertising mailing list is to sell a service or product.