Your content is not lost? The 'State of Inbound 2015' report shows that marketing has become increasingly accountable. This is partly due to the many online resources with which the marketer can manage and measure his campaign. with better leads. The document gives you insight into how to write social media content that is actually read. Learn from the best practices of experienced social media inbound marketers! The 'State of inbound 2015' gives you even more data and ways in which you can use this as an (inbound) marketer. It sounds obvious and maybe it is, but knowing your customers well is essential for successful online marketing and sales and make no mistake.
You can still think you have a clear picture of your customer, but the chance that your colleague gives a completely different description is very high. Buyer persona 2 sessions Singapore phone number list you Content marketing is all about helping your potential customers instead of pushing or promoting your products. This increases the (online) involvement of your target group in your company. But in order to help, it is essential to know where your customers can be found, how they search and what they need help with. And making a good assessment of this is only possible if you can work with a good insight into your customer profile. 5 insights that are important for your buyer persona That is why online marketing works with buyer personas ; fictional, extensive descriptions of your ideal customer.
A buyer persona can help you gain a better understanding of the behavior of your customers and support your colleagues in realizing content for your target group. But for that you have to develop a buyer persona as specifically as possible. Consider, for example, general information: Name Age Family composition Living situation Work and education But even more important than these demographics is answering 5 crucial questions: What are your buyer persona's personal goals and challenges? What does your buyer persona find important? Where does your buyer persona get information from both for entertainment and practicality.