Feel free to contact us. Also read the other blogs in this section to learn more about advertising on social media: Can you give a brief or detailed description of your target group(s)? Without knowing your target group (through and through), reaching people and selling products/services can be a difficult job. handy here. Creating a profile of your target group(s) is indispensable. In this blog I will take a closer look at what buyer personas are, and how to create buyer personas. What is a buyer persona? A buyer persona is a fictional person/character to which you assign specific properties and characteristics. They can display an image of your ideal customer, but also the customer you do not want to reach. The depth and quantity of personas depends on the type of company, size, type of products/services, etc.
A small company with one type of product might have one persona, while a large online store with products in different categories might have as many as 20. Buyer personas the phone number list same display a representation of the target audience. By collecting information and data about your (ideal) customers and leads and analyzing them, you can draw up lists of characteristics that belong to that specific group, but also a detailed, extensive story that describes the person. This way you turn the buyer persona into a real 'person'. Why are buyer personas important? Buyer personas are a tool for determining and executing a strong (online) marketing strategy that meets the needs of your target group. In addition, they contribute to more efficient business processes.
Buyer personas help to: Identify the needs and wants of your target audience Learn to understand who you are communicating with. This goes beyond, for example, age and gender. With a deeper insight into the personality of your customers, it becomes easier to determine and apply the right strategy. If you know what the target group wants, you can offer them value by adjusting the strategy and content accordingly. Gain insight into the (online) habits of the target group Where does the target group spend the most time.